ABOUT

I created a flow chart for the Bold Italic illustrating a series of questions that ultimately decides, should you live in SF or LA? It's a very popular topic of conversation amongst young, transient people. The copy for this piece is very humorous (and was provided by TBI), so I decided to keep the layout and illustrations lighthearted as well. I wanted to avoid highlighting obvious landmarks and instead focus on the fun activities mentioned in the questions. The goal was to remain unbiased while channeling vibrantly fun, classic California vibes.