ABOUT

Collaborated with Shein to develop a clothing line for the upcoming Winter season. Conducted in-depth research on trending styles, color schemes, fabrics, and trims to inform the design process. Curated a mood board to establish the thematic direction of the designs, refining and optimizing elements for the clothing line.

Initiated the design phase, creating tech pack designs and incorporating adjustments based on received feedback. Maintained effective communication with factories throughout the final stages of garment production, ensuring the realization of the envisioned designs.

Following the completion of the garments, spearheaded a comprehensive marketing campaign for the Winter launch in collaboration with Shein/SheinX. Produced engaging reel videos to promote the new clothing line, designed advertisements tailored for various social media platforms, including Instagram, TikTok, and Facebook, with the aim of boosting sales.