ABOUT

Project Overview This project is a seasonal holiday campaign designed for Sava.Nation Designs, blending sports culture, dark festive storytelling, and bold visual energy.

The goal was to create a cohesive holiday collection that feels unconventional, edgy, and emotionally charged—moving away from traditional holiday aesthetics. Concept & Direction The campaign reimagines holiday themes through electric lighting, dramatic characters, and narrative-driven visuals. Each design was built to work across multiple products while maintaining a consistent brand identity. Execution Designed original illustrations and visual concepts Adapted artwork across apparel, drinkware, wall art, and accessories Created cohesive mockups for digital promotion and social media Wrote promotional copy and launched campaign on Facebook Applied brand storytelling across sports-inspired and holiday themes Deliverables Apparel, mugs, tapestries, home décor, and digital marketing assets. Tools Used Adobe Illustrator, Photoshop, AI-assisted design tools, mockup workflows Role Concept development, illustration, product design, campaign direction, social media marketing