ABOUT

Jaming Holding – Athleisurewear Collection (Kuwait)Men’s & Women’s Streetwear / Athleisure Design Project I had the opportunity to collaborate with Jaming Holding, an athleisurewear brand based in Kuwait, to develop a versatile and modern apparel collection for both men and women. The creative direction focused on a minimalist athletic aesthetic with clean lines, bold colorways, and everyday silhouettes that balance comfort, durability, and style.

My Role & Contributions Creative Direction & Concept Development Developed a visual direction that aligned with the brand’s identity and target audience through curated mood boards and style references. Color Story & Fabric Selection Created detailed fabric swatches and color palette proposals to support production planning and seasonal variation.

Technical Design & Production Prep Designed complete Tech Packs, including: Detailed garment construction notes Flat technical drawings Stitching, trim, and logo placement Measurement specs Fabric weights and finishes Factory-Ready Documentation Delivered a structured BOM (Bill of Materials) and production sheet via Excel for seamless communication with manufacturers. Collection Highlights Men's Performance Hoodie & Joggers:85% Nylon / 15% Spandex knit (280 GSM) for durability, flexibility, and comfort Double-layer hood, reinforced rib knit cuffs, flatlock seams for movement, and adjustable drawstrings.

Colorways: A mix of core neutrals (Black, White, Grey, Tan) and bold accent colors (Purple, Green, Pink, Royal Blue) curated for everyday wear or active lifestyle use. This project reflects my ability to translate brand identity into functional, cohesive apparel collections that are ready for sampling and production.