ABOUT

The project is from my time at Claymen & Infonauts and was executed with the team at Claymen. The goal was to ideate a series of products and extend them under "Self-Care" along with planning their launch and promotions. The work involved deciding the look and feel of the pieces, working on their stories, naming and captioning, shooting them, post processing and social media planning and execution. The promotion strategy revolved around usage of illustrations and 2D animations where the pieces are depicted as having lives of their own.