Saskia Jones
Strategy Director & Partner
ABOUT
"Throughout April, Tesco will be marking Ramadan with an out-of-home (OOH) campaign centred on Iftar, the evening meal that signals the end of daily fasting.
Despite over 3 million of Tesco’s customers celebrating Ramadan every year, this is the first time the supermarket has highlighted the month in such a way and is part of a commitment to inclusivity in its marketing.
Created in partnership with BBH, the digital billboards show empty plates filling up with food as the sun sets. The slogan reads ‘Together this Ramadan‘, while below is the line: ‘In honor of everyone fasting, these plates only fill up as the sun goes down‘."
MADEIT CREDITS
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TescoClient
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Alex GrieveChief Creative Officer -
Amani SaeedInclusion Consultant -
Asad DhunnaChief Executive Officer -
Chloe NealCreatives -
Ciara BoyleCreatives -
Hasan ZakriaJunior Associate -
Helen RhodesExecutive Creative Director -
Joy MolanSENIOR STRATEGIST -
Kevin MastersCreative Director -
Lara GoldsmithCampaign Assistant – Reputation -
Lucy MachinACCOUNT MANAGER -
Patrick NethertonBUSINESS LEAD -
Sarah ParmarHead of Reputational and Seasonal Campaigns and -
Simone HarveyInclusive Campaigns Director -
They GatherProduction Company -
Tori ClelandSENIOR ACCOUNT DIRECTOR -
Victoria HutchingsExecutive Producer -
BBH LondonAdvertising Agency -
Creative Circle, Creative Foundation & The UK Creative FestivalAwards Body -
Christine TurnerCreative Director -
Saskia JonesStrategy Director & Partner -
Cannes Lions Winners 2022