Saskia Jones Strategy Director & Partner

ABOUT

The food you have straight after birth can often be one of the most amazing and unforgettable meals of all time. With many mothers turning to Burger King for their first postpartum meal. ‘Bundles of Joy’ was a campaign born from that insight.


Launched on September 26th, the day most babies are born in the UK, the campaign used real footage and imagery to help celebrate the ultimate feeling of food satisfaction, courtesy of Burger King.


With the divisive work sparking an international debate about motherhood, misogyny and female representation in advertising.

MADEIT CREDITS

  • Burger KingClient
  • Alex GoddardCreative
  • Alex GrieveChief Creative Officer
  • Alexi HallSenior Strategist
  • Caroline BartonAccount Director
  • Charlie PendarvesCopywriter
  • Dan MooreyPrint Producer
  • Felipe Serradourada GuimaraesExecutive Creative Director
  • Jack SingerEditor
  • James RiceClient Managing Director
  • Joe WilliamCreative
  • Katie EvansChief Marketing Officer
  • Matthew MoranBrand Manager
  • Michael HanneyAgency Producer
  • Nigel PullumArtworker
  • Phoebe ArnsteinDirector
  • Sarah TooleyPrint Producer
  • Simon GouldRetoucher
  • Sophie HarperDesigner
  • Susan LiuExperiential Producer
  • Suzie HoyHead of Brand
  • Tina MwazangeAssistant Producer
  • Victoria KeenanHead of Production
  • * Saskia JonesStrategy Director & Partner
  • * Chloe StephensonCreative
  • * D&AD
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Bundles of Joy

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