Sari Morein Talent and New Business

ABOUT

"With nearly one million British women missing mammograms during lockdown, Stella McCartney’s seventh Breast Cancer Awareness campaign needed to reach young people and spark conversation alongside crucial self-checking. By partnering with Netflix’s Sex Education, well-known for its ability to tackle awkward topics, we created a 2-minute hero film featuring the ‘Toilet, Teeth, Tits’ routine set in Sex Education’s world.

The creative was shared by famous influencers, generated €255,871 of media coverage (with only €10k media budget), reached 13.1m people, had 2.6m film views and earned 185 global media placements. Vogue UK even called it a “match made in heaven”."

MADEIT CREDITS

  • Stella McCartney x Netflix's Sex EducationClient
  • ACNEAgency
  • Agnes CarpelanProducer
  • Ailsa MaloneyPost Producer
  • Daniel WallCreative Director
  • Edward LeverOnline
  • Haris BadicEditor
  • Henrik ÅkerbergFinal Art
  • Jack HowardProducer
  • Joel LindbladCopywriter
  • John HammarströmDesigner
  • Natalie Pehar N’doyeAccount Director
  • Olle LindgrenExecutive producer
  • Patrik GullbertFinal Art
  • Pia Hansson NäslundAccount Manager
  • Rose MoncrieffStrategist
  • * Creative Circle, Creative Foundation & The UK Creative Festival
  • * Sari MoreinClient Director
  • * Mickey Shu-Ting ChanArt Director
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