Sardor Umarbek
Creative Director
ABOUT
Pitch work developed for The Singleton Single Malt Whiskey.
In the industry, like the production of Whiskey, youth is not an advantage. Sometimes, even
considered a failure.
Our challenge was to introduce The Singleton to the well-established market of old, respected brands with a rich and vibrant history. A 12 year-old brand was presented as a bold and daring newcomer who managed to revolutionise the modern whiskey making.

Back to The SINGLETON Whiskey Launch Campaign project