ABOUT

Keert are a cargo bike logistics company. They had just undertaken a 6 month trial of cargo bike deliveries and collections and we ready to launch. They were in need of a brand designer for a full brand and strategy package - visual identity, tone of voice, messaging, brand guidelines etc. As a cyclist and climate change activist myself, I was asked to pitch for the work.
The branding needed to show the sustainability of the business along with their dynamic, energetic attributes. The toxic neon green brand colour is a tongue in cheek nod to other "eco" businesses earthy green and also makes the cyclists more visible on the roads. The "ee" in Keert represents electric plugs as the cargo bikes are all plug in electric assisted.
After I had completed the branding project I was hired to undertake their marketing on a long term freelance basis.