About me

I'm known as an original thinker and my passion is to create best-in-class experiences for progressive organisations. I work as both consultant or practitioner. Hire me as senior counsel, creative lead, copy or script writer, strategist.
KEY SKILLS
+ Content & brand strategy built on rigorous journalistic skills, innate curiosity & business context.
+ Ideas that tune into human needs (a real love of consuming and producing audio experiences).
+ Delivery - writer, editor & scriptwriter with contacts, commissioning skills & common sense.
+ 15yrs+ managing senior stakeholders & building a high-profile C2B & B2B client base.
Bonus feature: highly visual with deep experience of directing design and imagery.
My strength is finding ways for organisations to connect meaningfully in their markets and stand out for the right reasons. To do this I'm always learning new stuff.
AREAS: Deep experience across C2B and B2B, broadcast, design, fashion, beauty, lifestyle, energy, data science and digital transformation, finance and fintech, and more.
CLIENT FEEDBACK
Eilidh MacAskill, formerly Vice President, Creative, Asda
"Sarah Wharton always over delivers and is dynamically creative. She is able to execute a project to the highest level and has never let me down. She is tirelessly curious about life and that feeds into all her work."

Sara Cremer, formerly CEO, Redwood London (AMV/BBDO Network)
"You were fantastic in that pitch. And thanks for all the ideas the other day. Honestly, nothing as interesting or exciting as that came out of having 18 of the industry's "best brains" in the room for a whole day."

Louise Perry, Financial Services Marketing Lead EMEA at Publicis.Sapient
"Sarah's capacity for helping brands understand and manifest their relevancy is infinite. Her consumer experience is wide-reaching and deep, her ideation and editorial skills pin-sharp. What's more, she consistently delivers cut-through and results."
Jonathan Lovatt Young, Experience Strategist
"I'd best describe Sarah as a parabrain processor: mulling over lots of different ideas and coming up with something quite original. These ideas were challenging - but you know you've got the best concepts when it starts to feel dangerous. Working with her felt like she was the sum of a creative team that wasn't afraid to share bold ideas. She also has a natural talent for producing words with pace and architecting memorable content."

Sarah's work

CREATIVE AND CONTENT STRATEGY – LEAGAS DELANEY FOR VALUE RETAIL

CRABTREE & EVELYN - TRANSFORMATION: CONTENT STRATEGY, BRAND DEVELOPMENT, TAXONOMY, STRAPLINES

CNN INTERNATIONAL COMMERCIAL - DEVELOPMENT WORK

GUARDIAN LABS - CREATIVE COPY WRITING AND CAMPAIGN IDEATION

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