Sarah Wharton Content Director, Copy Lead, Strategist

ABOUT

Working with an experience strategist and hot freelance digital team on business transformation at Crabtree & Evelyn, I translated the Board's vision into a strategic content blueprint, digital taxonomy and tone of voice that will reinvigorate the brand. I also did a sprint directing new packaging copy: this included creating a bold product naming taxonomy to reposition the brand in the future and devising straplines for products to carve out differentiation. The core change work will roll out across 2018.

MADEIT CREDITS

  • Crabtree & EvelynClient
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