ABOUT

In 2018 CNN International Commercial will launch credentials that reflect where this diverse and constantly evolving business is today – from new video platform Great Big Story to CNN's airport network. I liaised with senior global stakeholders, Marketing, Create brand studio and external developers to help design the key messaging for this complex business-to-business offer. Deliverables were writing a fresh credentials deck, and scripting video and content for a new website which will be revealed in spring. I also came up with a new strapline for the division and a raft of creative marketing ideas for the next sprint.