ABOUT

This self-promotional pack was designed to send to design companies in the hope of employment. The brief was to promote myself as a graphic designer and exhibit my work and skills, while capturing the attention of possible future employers.

The promotional pack consisted of a mail-out, resumé, CD and a business card which was all held together in its own press pack. The CD attached contained a PDF portfolio. The press pack held the contents in place with the use of dicuts and also the use of a peculiar fold. The pack was sent in a personalised envelope to intrigue designers to look inside. The promotional pack was designed with the target audience kept in mind. The target audience were design companies in New York, USA, so a different tone was used within. My main aim was to create something unique, connect with the viewer and also to create an impression.