Sarah Ward Account Manager

ABOUT

R & R Tofu make the best tofu. Ever. The problem was that they only sold it through health food wholesalers and retailers. Without a brand of their own, nobody knew about their delicious product. So we set about creating a brand that undeniably ‘owned tofu’.

If you want to own tofu, you need a name that does just that. And that’s how The Tofoo Company was born. Next we needed to get people excited about the brand and spread the word. But we didn’t target vegetarians, oh no. Instead we aimed our tactics at people who are trying to cut down on the amount of meat they eat. Our mission to create the number one tofu brand in Britain has already seen a 500% increase in production.

MADEIT CREDITS

  • R&R TofuClient

The Tofoo Company

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