ABOUT

Avios Collect. Boost. Reward. was a 12-month CRM programme to introduce new joiners to Avios and educate them about making the most of the rewards available. People were familiar with the idea of Air Miles but less so with the new Avios currency and our job was to raise awareness as well as redemption.

Colour coordinated sign-posts, using the 3 sides of the Avios logo, guide new joiners through the various levels of their journey - badged ‘Collect’(green), ‘Boost’(red) or ‘Reward’(blue) depending on the customers level of engagement and points total.

Quirky destination-based illustrations were commissioned to further inspire customers to get collecting and a lighthearted copy tone was developed to keep them engaged and entertained.