Sarah Herrera Social Creative

ABOUT

To create conversation around Twix’s new brand platform ‘Two is more than one’, we hijacked the biggest night in marketing by outsmarting, not out spending.

The Second Screen Staredown was a digital activation during the 2025 Super Bowl. It brought to life the power of TWO by capitalizing on consumer behaviours and offering the most Twix-themed prize possible: two solid gold bars.

Every element was crafted to prove that Two is more than one. With more than 1B global impressions and 760k entries on game day, the results prove you don’t need big media budgets to generate a big impact.

MADEIT CREDITS

  • TwixClient
  • Aaron WelchSenior Data Marketing Manager
  • Ali KleinAccount Lead/Group Director/Planner
  • Alice SheddenAccount Manager
  • Alisha NaseefSocial & Community Lead
  • Allyssa KennedySenior Vice President Client Service
  • Almanitta PinnockFinance
  • Angelina Franco PesciDirector of Brand PR & Corporate Affairs
  • Angelina PattersonDigital Campaign Project Manager
  • Ant NelsonChief Creative Officer
  • Arun Reddy KattaDigital Lead
  • Ashleigh NicolsonGlobal Brand & Communications Group Director
  • Ashley GillVice President Brands & Content, NA
  • Ashley IronsArt Director
  • Becky FalojuSenior Project Manager
  • Ben PolkinghorneSenior Creative
  • Ben StilitzCreative Director
  • Cave EllsonInnovation Officer
  • Charlotte haddyFinance
  • Charmaine BalaySenior Project Manager
  • Chris BendeckSenior Manager Brands and Content
  • Chris ChapmanCreative Director
  • CJ SmithManaging Director
  • Colin BoothCreative Director
  • Craig FawcettManager Brands and Content
  • Deborah McCartneyIntegrated Producer
  • Deborah OgudijoProject Manager
  • Diala DemashkiehVice President
  • Donnie LuandoPaid Social Director
  • Eduardo AmorimArt Director
  • Emily SeigneurieCreative Services Manager
  • Fabien TerrasseExecutive Producer
  • Fabio RuffetVice President Brands and Content, EU
  • Frazer HurrellDigital Producer
  • Freddie ReeveAccount Manager
  • Georgia RocaBusiness Director
  • Giancarlo CullaroSenior Counsel Marketing & Advertising
  • Helen PeakeQuality Assurance Manager
  • Ira AmyxLead Prop Maker and Designer
  • James BakerAccount Manager
  • Javier Velazquez-TrautWeb Tech Lead
  • Jeremy GardinerSenior Experience Designer
  • Josh WatsonStrategy Director
  • Judith TulkensSenior Social Creative
  • Karl BewickDesigner
  • Kathryn BarnishProject Manager
  • Kelly MillerExecutive Vice President
  • Laura KonopackHead of Influence Executive Vice President
  • Layla HusteadBusiness Affairs
  • Loella CollierBusiness Director
  • Lucy BellContent Producer
  • Manuela MesrieExecutive Producer
  • Mark WatkinsFinance
  • Martin LeitnerSound Designer
  • Martin TerwilligerMarketing Bars Vice President
  • Martina SogniSenior Producer
  • Matilda TreloarSenior Planner
  • Matt DelaneyGlobal Strategy Lead
  • Meaghan PedatiSenior Counsel Security & Privacy
  • Megan JohnstonFinance
  • Megan NashMedia Planning Director
  • Nick HirstExecutive Strategy Director
  • Nick VosniadisSenior Program Manager Digital Marketing
  • Olly WattsDesigner
  • Paul KnowlesHead of Design
  • Peter FrederiksenProducer
  • Peter FrederiksenProducer
  • Peter LloydTechnical Consultant
  • Peter RamseyUX Consultant
  • Philippa MitrouDigital Demand Senior Lead
  • Rankin CarrollChief Brand Officer
  • Ray AmatiMedia NA Vice President
  • Richard BaileyIntegrated Producer
  • Rick BrimChief Creative Officer
  • Sally PritchettJoint Head of Integrated Production
  • Sam KimTechnical Motion Lead
  • Sam LecoeurChief Client Officer
  • Scott SilveyHead of Design
  • Simon AdamsonChief Experience Officer
  • Stefanie HopwoodSenior Vice President
  • Tom CampbellAgency Legal Counsel
  • Wesley OrlickMedia Director/Partner
  • Will WhittingtonDesigner
  • Zach CintronPlanning Associate Director
  • * Seb HartzellMotion Designer
  • * Mike SutherlandExecutive Creative Director
  • * D&AD
  • * Candice MacleodAgency Legal Counsel
  • * Sarah HerreraSocial Executive
Add yourself to this project

Twix - Second Screen Staredown

*
*
*
*
*
*

Comments
Project tags
SHARE