ABOUT

This branding and packaging project was all about not fitting in. The client was looking for a California, 70's surf vibe, and with the name Soul Patch, I knew we could keep it fun. I sent over a pack of research and ideas, and from there we narrowed it down to what you see. Since the initial brand design, I've created packaging for their canned product, tees, and most fun of all, water bottle stickers.