ABOUT

The WOW Foundation exists to build, convene and sustain a global movement that believes a gender equal world is desirable, possible and urgently required. WOW - Women of the World was founded by Jude Kelly in 2010, when the first WOW Festival took place at Southbank Centre. Since then, WOW Festivals celebrating women and girls, and taking a frank look at the obstacles they face, have taken place across the globe, reaching more than three million people.

I was asked to design the identity for their 10th anniversary festival in London. To celebrate, I created a series of compositions with an abstract 1 & 0, inspired by the brutalist architecture in the surrounding Southbank Centre. This was rolled out in and around the venue on posters, banners and stage backdrops, as well as brochures and timetables.