Sarah Farley Copy Chief & Founder of The Writer’s Walk

ABOUT

An app to make you feel at home

Brief
Scape is home to over 17,500 students in the UK, Ireland and Australia, providing safe, modern accommodation backed by an exceptional concierge service. They wanted to put the best of their front desks in the pockets of their students and brought in their brand agency, That Thing, who invited me to join the team and write the content for their new app.

Approach
Creating an app that does a few things really well.
The people that sit behind Scape’s front desks have incredible relationships with their students, so we wanted to bring this to life in the app. Students told us that they wanted their day-to-day lives at Scape to feel seamless, so we created brilliantly simple functions — like delivery notifications, an easy way to request room maintenance, a calendar bursting with social events, wellbeing support and fast access to Scape staff if everything feels a bit too much.

Result
A beautifully simple app that’s helping students feel safe and connected during incredibly challenging times.

“Digital is more important than ever right now and this app will help us and our students. The wellbeing feature and live chat will give us a much needed platform to talk to students who may be struggling. And the app gives us a way of keeping the community plugged in and connected to each other.”
Tom Devaney, Scape Global COO

MADEIT CREDITS

Who pooled - Creating a beautifully simple app