ABOUT

Penguin Random House needed a UK corporate website to inform, inspire and entertain audiences including authors, agents, job seekers, media, trade customers, licensees and partners. So they brought in content agency, Echosix to help.

We called on our knowledge of the publishing industry and immersed ourselves in Penguin Random House UK’s culture and numerous imprints by absorbing a raft of brand material including style and tone-of-voice guides, presentations, workshop outputs and videos.

I took the lead on the editorial content, advising on content strategy and key messages, devising wireframes and working closely with photography, illustration and video production teams. I wrote the copy in the publisher’s tone and style — and then edited and amended until the client was completely happy.

The result was a corporate website the client was delighted with.