About me

I am an excellent wordsmith and have a powerful mix of creative skills, intelligence and common sense. These allow me to work effectively on a wide range of briefs, whether theyâ€(TM)re required to be long or short copy, highly imaginative or serious business documents. These, combined with hard work, a supportive attitude, a talent for effective communication, strong interpersonal skills and a likeability factor, have earnt me personal and professional respect from colleagues and clients alike.Dellar Davies organises large conferences and other events and I am involved with them from writing the promotional materials, moderatorsâ€(TM) scripts as well as managing the speakers onsite. It requires being comfortable working with people at all levels, from frontline staff, travel agents, managers, chairmen and CEOs, celebrities and politicians. When I write promotional material, it often has to be all encompassing and appealing to everyone. I believe I achieve this balance with copy that is at once readable, informative and easy to understand, but without being either patronising or unintelligible. My copywriting skills have been directly responsible for bringing in extra business. In one case, a client – Durable – commissioned a second advertorial on the strength of the first. A lot of my work is for a long-term client, the Institute of Travel