ABOUT

My copywriting services were required to develop an improved brand tone of voice for the launch of the beauty business' new ecommerce website. The website was built on Shopify by Shoreditch digital design agency Dash Creative.

Deliverables:
Application of new TOV by creating long form, short form and product copy.
Re-worked content for facial mask and oils product pages, CTAs, Our Story, Press, Our Ethos, FAQs and Contact Us pages.