ABOUT

Concept
Airtasker, an Australian-based trusted community platform that connects people who need to outsource their tasks to the right people, tasked Mr President and Armoury with the job of creating their first major UK campaign and launching them into the British stratosphere.

Approach
So launch them we did, by bringing to life the amazing feeling of getting tasks ticked off your to-do list, which is exactly what our 90s loving TVC hero, Dan, does. Bursting with enthusiasm for FINALLY having somewhere to display all of his awesome 90s memorabilia, but somewhat entirely lacking in the DIY department, Dan uses Airtasker to get wooden den-assembling, furniture-building, getting-it-done extraordinaire Rosie to bring his den, and his dreams, to life. Airtasker? More like YEAHtasker!

In director Mr Yankey’s world of 90s nostalgia, where Tamagotchis and slap bracelets are king, 5ft extendo-arms and a boombox-loving toe are el naturale, Airtasker reigns supreme as the solution to life's everyday tasks.

At the heart of our creative approach lies Dan, a protagonist whose passion for all things '90s is matched only by his enthusiasm for finally realising his dream den. However, when faced with the daunting task of DIY construction, Dan needs to turn to Airtasker for assistance. Enter Rosie, the epitome of efficiency and skill, ready to transform Dan's vision into reality.

But the true magic unfolds when Dan's dream den is complete. With jubilation coursing through his veins, he breaks into a display of expressive dance, weaving iconic '90s moves into a visual spectacle that is as entertaining as it is memorable.

Results
The impact of this campaign transcends mere advertising; it embodies the ethos of Airtasker, showcasing the seamless integration of efficiency and joy in completing tasks. Having premiered during the highly anticipated Great British Bake Off, under the direction of Mr. Yankey and the creative guidance of Mr. President, it received some love on social media from audiences.