ABOUT
"We tell girls a simple story:
Get your period around twelve.
Repeat every twenty-eight days.
Deal with some pain.
Have some babies.
Then more periods.
And then around fifty, your body is meant to politely retire.
But it’s never that simple.
And when we pretend that it is, we make every other experience feels less normal, less valid, less real.
Women's confidence and wellbeing suffer. Pain goes undiagnosed. Shame and embarrassment build. The silence about our bodies and experiences goes on.
Now more than ever, we need to tell all the unseen, unspoken stories of our periods, vulvas and wombs – our #wombstories - because none of them have gone
away.
They are real stories of love and hate,
Of pleasure and pain and pain so severe it’s a disease with a name, endometriosis,
It’s stories of longing and trying for babies.
And of never wanting children. Ever.
The joy of birth. The pain of birth.
And the silent devastation of miscarriage.
Stories of clockwork periods. And haywire ones.
Of awkward beginnings and roller-coaster peri-menopausal endings.
Good stories. Bad stories.
Mundane ones. Profound ones.
The bitter. And the sweet.
All our #wombstories need to be heard.
To know each other.
To help each other.
To see each other.
Thank you to all the women who shared their #wombstories with us and made this film possible."
MADEIT CREDITS
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Essity UKClient
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Adam HintonPhotographer -

Alaina CrystalStrategist -

Alex GrieveChief Creative Officer -

Anna HollowayAccount Services -

Artem NadyozhinPhotographer -

Augustine CerfCreative Support -

Beatrice FarmeloStrategist -

Bogi HorvathAccount Services -

Bridget AngearStrategist -

Caio MaroniGianellaCreative Support -

Daniel WolfeAgency Production Director -

Deepa KeshvalaDirector of Photography -

Diego CardosodeOliveiraCreative Support -

Elise ButtEditor -

Eve ColesHair & Make-Up Artist -

Jim HilsonCreative Director -

Jones &TinoAgency Production Director -

Katie GorrodAccount Services -

Kim GehrigAgency Production Director -

Lauren PetersCreative Support -

Leanne FlinnCasting Director -

Leo KingEditor -

Lucia FioravantiAgency Producer -

Marie LannaProduction Designer -

Mario KerkstraCreative Design Director -

Monika LenczewskaDirector of Photography -

Nadja LossgottCreative Support -

Natasha BraierDirector of Photography -

Nicholas HulleyCreative Support -

Nicolas KarakatsanisDirector of Photography -

Nisha GanatraAgency Production Director -

Rosie StipicAgency Producer -

Sam AshwellSound Designer -

Sarah AbazaAccount Services -

Tamara KlemichAccount Services -

Vanessa CoyleCostume Designer -

Zenith MediaMedia Agency -

Tom LindsayEditor -

AMV BBDOAdvertising Agency -

D&AD -

Margaux RevolStrategist -

Sarah DouglasAccount Services -

Helen LimbreyAccount Services -

Sarah Hore-LacyAccount Services -

Toby AllenCreative Director -

Edwina DennisonAgency Producer -

Adrian RossiChief Creative Officer -

Ketchum LondonPR Agency