ABOUT

Develop a brand identity for a Shiatsu therapist based in Granada (Spain).


The Solution

I decided to use the ensō as the primary image on his brand because it is not only part of the Japanese culture but it is the most fundamentally simple and the most complex shape at the same time. Shiatsu is the same, a simple thing as applying pressure to certain points helps not just with the physical body, but also with the psychological, emotional and spiritual aspects of being.