ABOUT

"SUPERPARENTS". TOYOTA Verso.
Awarded at "El Sol Iberoamerican Advertising Festival".
Bronze. Integrated Campaign, (2013)

Client:TOYOTA
Agency:"Del Campo Saatchi & Saatchi, Madrid"
CD:Ángel Torres, Lucas Paulino
Copywriter:Martín Subercaseaux
Art Director and artwork:Sara Alonso
SPOT Production:Maxi, Blur

TOYOTA Verso is a family car. Our client wanted us to create a charming integrated campaign to place the product in the mind of parents. We thought about the following insight: parents, no matter how useless-fat-ugly-stupid they may consider themselves, are like Superheroes for a kid.

So we created "Superparents" a very special range of Toys because they are based on real parents, with real powers... "Telephatic Supermums", "Brilliant Minded Superdads"...