Sara Alonso Art Director /​ Visual Artist

ABOUT

"Coffins". Aquarius. Coca Cola
Digital Campaign, part of an Integrated Campaign (2011)

Client: Aquarius, Coca Cola.
CD: Ángel Torres, Lucas Paulino.
Digital CD: Edu de la Herrán, Ezequiel Ruiz.
Copywriter: Munia Bilbao.
Art Director: Sara Alonso.

Aquarius is a restorative soft drink made by Coca Cola.
A special coffin was made in Accra, Ghana. This coffin was used as a "container" to recollect dreams of loads of consumers from Spain. In the end, the coffin was buried in Accra's beach. You could write a dream and see how it got instantly printed in Accra's coffins studio through a live connection of two webcams placed there.

MADEIT CREDITS

  • Aquarius - Coca ColaClient

Coffins Aquarius / Digital Campaign, part of an Integrated Campaign

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