Sara Samsøe
Head of Production & Executive Producer
ABOUT
The latest campaign from Scandinavian Airlines (SAS) is a pointed reminder as to why open borders (open hearts and open minds) is key for progress and as it turns out, for shaping Scandinavian culture and identity. This three minute film is a touching and tongue-in-cheek reminder of why we travel, and what we bring home with us, revealing that everything ‘Scandinavian’ is anything but.
MADEIT CREDITS
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Sas - Scandinavian Airlines SystemClient
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&Co.Agency -
Adam HolmströmProducer -
Adam HolmströmProducer -
Anders Martin JensenGraphic Designer -
Anton AhlbergSound Design -
Elisabeth GardenVO -
Filippa BorgAgency Producer -
Gustav JohanssonDirector -
Gustav JohanssonDirector -
Henrik LyngboFocus Puller -
Jasper SpanningDOP -
Joachim Juel UlrichCopywriter -
Katrine WinbladArt Director -
Kristel KrøierCopywriter -
Lea FlodgaardArt Director -
Martin ZaarEditor Assistant -
Mathias TradsCopywriter -
Mette KruseAccount Manager -
Morten FabriciusAccount Director -
Morten SaxnaesHead of Brand Activation and Social -
New LandProduction Company -
Nicke JohanssonColourist/Grader -
Palle AufeldtInteractive Producer -
Per HelinVFX Animation -
Peter TopsøeFocus Puller -
Pierre RiddezMusic Composer -
Rasmus PhilipMedia Strategist -
Robert CerkezCreative Director -
Sam OstroveEditor -
Stickan OlssonFocus Puller -
Cannes Lions Winners 2021 -
Carl LundbergVFX & Online -
Sara SamsøeExecutive Producer