Sara Mortimer Digital Illustrator

ABOUT

CONCEPT
A self-directed illustration series I made for being a vendor at Chilliwack's Pride Festival in 2025. I combined my preferred colour palette (pastel/vibrant colours), retro nostalgia (late 80s to early 00s), diverse character designs, and Pride representation into my work. Each piece represents a different Pride identity, and something from my childhood I loved, or am really inspired by.

EXECUTION
I used Photoshop to create the first piece, then switched over to Krita for the rest of the series. Each piece's background is a gradient emulating a different Pride flag. I tried picking nostalgia topics that would fit each identity I matched with it (ex: Lesbian Pride piece has a magical girl topic). I experimented with style choices for drawing each character, but overall I made sure all the pieces feel consistent throughout.

RESULTS
I put all these pieces up for sale as 4x6 and 8.5x11 prints at the Pride Festival. I sold quite a few 4x6 prints throughout the day! I got a lot of good feedback from attendees, and I'm very proud of how the series turned out. It's inspired me to work on more series' in the future!

MADEIT CREDITS

Retro Rainbows (Pride 2025)

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