ABOUT

A playful, family-friendly space built with production in mind.
Inside one of Italy’s most iconic camping resorts, this themed area was designed to be more than just fun; it was made to work beautifully in the real world.
From mascots to props, the entire visual language was crafted to be vibrant, functional, and fabrication-friendly, supporting a seamless experience for families and kids.


MY ROLE
Working alongside Matteo Simion, Creative Director at Creative App Design, I helped shape the visual direction of the area and the realisation of the necessary artworks.
I reimagined the mascots, worked on the theming design, and ensured every element, from signage to sculptures, could be easily produced and installed.
My responsibilities included:
• Close creative collaboration with the Creative App team from sketching to final delivery
• Design smart shapes and compositions for real-world builds
• Worked with shared drawings across all the development stages
• 3D blockouts to align the vision with sculptors and fabricators


WHY IT WORKED
Because we respected the production chain.
Designing with awareness of what happens next, from sculpting to installation, made the entire process smoother, faster, and more joyful for everyone involved.