About me

I'm currently Global Brand & Media Director at Vodafone Group. I joined Vodafone Group in 2015 and have led the Global Brand repositioning, launch of consumer CIoT and recently the Insourcing of digital media and Vodafone Business rebranding.

Previously I was Brand Director at Vodafone Portugal managing brand, media, customer experience and PR.

Prior to that, I spent 16 years at Unilever in local marketing and sales roles with 2 global assignments; Global Marketing Director for Olive Oil and Global Marketing Innovation Director for Lipton.

I studied Economics at Nova School of Business in Lisbon, I'm married with 2 boys and have lived in Lisbon, Paris and Boston. I live in London but spend my weekends in lovely Cascais, Portugal. As a hobby I enjoy refurbishing homes. The adventure of my life was my sabbatical time in Boston.


Advertising, brand, Digital Strategy, Marketing, Media Planning

Sector Experience

FMCG, Telecoms

4th ranked Marketing Director
Top 100 Influencer of the Year 2019Influencer of the Year Annual 2019 JudgeAdvertising: Digital
On the web
Tagged Job Titles
Skill Level
Portuguese/ English/ Spanish/ French
Creativepool member since 30 January 2019