Sara Hyman MD

ABOUT

Burger King has spent years removing preservatives, coloring and flavors from artificial sources out of their food… but you’d never know it. Because before you bite into a Whopper, you see a 20-year old brand identity that screams convenience, not craveability. The challenge is, how do you turn Burger King’s bold, flavorful, irreverent personality into a brand identity without sacrificing ‘Have it Your Way?’

MADEIT CREDITS

  • Burger KingClient
  • Bryce BarnesDesigner
  • CachetejackOthers
  • Carolyn McKeownMarketing Manager
  • Chris FrostMotion Designer
  • Christian WidlicCreative Director
  • Christopher AllenStrategy Director
  • Daniel StettnerSenior Designer
  • Danny ScheyerBrand Writer
  • Gavin MayHead of Strategy
  • Izzy TaaffeSenior Account Manager
  • Jackie RodriguezDesigner
  • Jackie SumskyGlobal Communications Manager
  • JiYoon ChaSenior Designer
  • Joe SchottSenior Copywriter
  • John ColónSenior Production Designer
  • Jones Knowles Ritchie New YorkAgency
  • Justin FinesDesign Director
  • Linda StrongImplementation Designer
  • Lisa SmithExecutive Creative Director
  • Mari JulianoPhotographer
  • Mat Brown3D Visualization Director
  • Miguel AltagraciaSenior Production Designer
  • Miles NewlynType Designer
  • Morgan DoffCopy Director
  • Regina PunoSenior Designer
  • Stephen KwartlerPrint Production Director
  • Taylor ChildersSenior Designer
  • * Daniel KenningtonHead of Motion
  • * Winston DukeMotion Designer
  • * Amy MawMarketing Director
  • * Owen McAleerAccount Director
  • * Tosh HallGlobal Chief Creative Officer
  • * Sara HymanCEO North America
  • * Jenna PortelaGroup Account Director
  • * Cannes Lions Winners 2021
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Project featured: on 9th September 2021

Your Way, Way Better

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