ABOUT
A huge number of people leave the house for work or a big night out, only to find they’ve left their card, wallet or purse behind. It was also obvious from our research that people preferred to take fewer items out in case something gets lost, mislaid or stolen. But the one thing they will always remember is their smartphone.
With GetCash, you choose the amount of cash you would like to withdraw from within the app. You're then provided with a one-use only secure code that can be used or shared within 3 hours at any one of over 8000 RBS, NatWest or Tesco ATM's in the UK.
Behind the scenes, creating a unique use-once PIN that's recognised instantaneously across multiple brand ATMs and connects back to legacy banking technology is actually pretty damn complex - we'll spare you the complexity.
The GetCash app won a 2013 Gold Mobile Lion at Cannes. Beyond its sheer usefulness, GetCash has also elevated the “helpful” profile of RBS thanks to an overwhelming reception from customers in the social space. Just look on Twitter and you’ll see that GetCash is still being talked about.
* £5.5 million in GetCash requests since launch.
* Over 161,900 GetCash requests to date.
* On average 7000 GetCash requests a week and growing fast.


Back to RBS GetCash project
Daniel Gouw
Senior Designer, Neelkeen
Brazil
Owen Bailey
Senior Digital Marketing Optimisation, KPMG
United Kingdom