ABOUT

SapientNitro created a global consumer advertising campaign for LYCRA®, the fiber brand owned by INVISTA™. The new LYCRA® MOVES YOU™ campaign, our first work for the LYCRA® brand, features a range of TV commercials directed by award-winning Philippe André and print executions by internationally acclaimed photographer, Rankin.

"Lycra Moves You is a powerful campaign platform that will force reappraisal by making people more aware of Lycra and its role in modern day clothing brands. We’re proud to work with such an exceptional global innovator as Invista and help them put their world-class Lycra brand back where it belongs"
Nigel Vaz, SVP and European Managing Director at SapientNitro