About me

Before joining VMLY&R as Chief Creative Officer, Cuesta worked for DDB in their Chicago, Miami, NY, Puerto Rico, and Colombia offices.

His work for brands such as Unilever, Coca-Cola and Clorox, has been recognized at Cannes Lions, Clio, One Show, D&AD, Webbys, LIA, NY Festivals, EFFIE; and mentioned on Time Magazine, Mashable, Forbes, AdWeek, Lürzer's Archive, and hundreds of publications around the world.

Cuesta studied marketing, advertising, and music in Bogota; and screenwriting in NYC and Seattle. Currently teaching "Creative Data" at Miami Ad School, he has also given workshops and seminars in multiple academic institutions and conferences.

As former vocalist and guitarist of the dance-punk band Nicer Dicers, Cuesta shared the stage with artists like 30 Seconds to Mars.

Awards

Cannes Lions - Bronze, Cannes Lions - Silver, Clios - Bronze, Clios - Silver, D&AD Award - Nomination, Effie\'s - Silver, El Ojo Gold, LIA Award - Gold, New York Ad Festival - Second Prize, New York Ad Festival - Third Prize, One Show - Merit