ABOUT

TMB One Baht Flyer

How could we make Thai people see the true value of the smallest coin in their pocket?

TMB wanted to launch a new fixed-deposit account that anyone could open with just one baht—instead of the usual 1,000-baht minimum required to access a high-interest savings account.

So we created the One Baht Flyer—a promotional flyer made with a real one-baht coin embedded inside. People could take that very coin to TMB and use it to open their own fixed-deposit account.

It turned a simple piece of advertising into something people could actually use—and demonstrated how even the smallest amount of money could become the beginning of something much bigger.

100,000 one-baht flyers were distributed, generating 130,000 new fixed-deposit accounts worth THB 75 billion.

From one baht in your pocket to the first step toward a better financial future.