Sanpathit Buranasompob
Co-Founder/Chief Creative Officer/Film Director
ABOUT
A simple act of re-design the running bib that saved 273 children's lives born with heart defects.TMB Donation Bib
In 2019, TMB Parkrun set out to raise funds for children born with heart defects who needed life-saving surgery.
Knowing runners love sharing photos of their race bibs, we transformed every bib number into a donation account number. Every photo shared became a fundraising message, spreading the cause far beyond the event itself.
The campaign raised over THB 10 million, helping more than 273 children receive life-saving treatment.
The further they ran, the further the message travelled.
AWARDS
Ad Stars Silver
Adman
One Show - Gold Pencil
MADEIT CREDITS
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TMBClient
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Sanpathit BuranasompobCo-Founder/Chief Creative Officer/Film Director
