Sanpathit Buranasompob Co-Founder/​Chief Creative Officer/​Film Director

ABOUT

A simple act of re-design the running bib that saved 273 children's lives born with heart defects.TMB Donation Bib

In 2019, TMB Parkrun set out to raise funds for children born with heart defects who needed life-saving surgery.

Knowing runners love sharing photos of their race bibs, we transformed every bib number into a donation account number. Every photo shared became a fundraising message, spreading the cause far beyond the event itself.

The campaign raised over THB 10 million, helping more than 273 children receive life-saving treatment.

The further they ran, the further the message travelled.

AWARDS

Ad Stars Silver
Adman
One Show - Gold Pencil

MADEIT CREDITS

  • TMBClient

TMB Donation Bib

Comments

SHARE