ABOUT

After the overwhelming success of Phase I, we introduced the concept of “brand” as an inseparable part of lifestyle. The catch lines “What’s your brand in spectacle lenses?” and “Brand nahi toh style nahi” which were used in the print and TV commercials, aptly embodied the desire in everyone to aspire for branded accessories, which came to include spectacle lenses, with our Phase II strategy.

This was a mild wake up call to the industry, since no one had experimented with the concept of “brand” in spectacle lenses. Needless to say the campaign was very well received and drew industry-wide attention and of course satisfactory benefits for the product.