ABOUT

Founded by Imperial College and the RCA, Helix is a design studio based inside an NHS hospital, their remit – to make health and healthcare better with design. But healthcare professionals, invaluable to the success of Helix, often didn’t know the studio existed or were confused about what they did. It’s these healthcare professionals who are often the prompt for the work – like a nurse who noticed high mortality rates in asthmatic kids and worked with Helix to bring those rates down. The key task of the new brand was to improve recognition, understanding and engagement with Helix.