Aleksandra Chumak Branding Designer

ABOUT

Manifest is a corset brand that helps women see a new version of themselves. We believe that every woman deserves to feel confident and beautiful. Our corsets not only complement the image, they inspire confident actions, allowing each girl to show her uniqueness. Our brand's corset allows women to fully realize their potential without being afraid to be themselves. Manifest is not just a brand, it is a movement towards self-acceptance and self-expression.

The brand metaphor is consonant with naming. Manifest is a confident statement made to the masses. In the context of the brand, it is a statement of freedom, confidence, expression and femininity. The identity uses bright red color. The idea of ​​uniqueness and manifestation is revealed in the use of different typography in one word. Manifest is compared to a rod, a metaphor supported by the use of vertical stripes in the layouts. The project is also characterized by a bold photographic style that encourages girls to discover new facets of themselves.

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