Soacha is one of the largest municipalities in Colombia were hundreds of crimes happen every day. Despite Police do their best, justice is not achieved because criminals are not detected due to few security cameras. Because of this issue, spoken portraits are one of the most valuable resources to identify criminals but unfortunately, in Colombia they are still handmade and most of them just end as a meme. Also this process is so slow and FBI technologies to make them fast are not affordable for the country. However, we found a technology whit very high levels of customization to create almost real characters in less time: video games. Seeking to improve the security indexes in the city, the Mayor Office of Soacha trained a portraitist expert in morphology to use video games as a working tool in order to create faster and more real spoken portraits. In alliance with the National Police, we created more than 360 portraits in a month and distributed them on the streets inviting people of Soacha to report the offenders.


Cannes Lions


  • Alcaldía de SoachaClient
  • Alejandro BernalExecutive Producer
  • Andrés LuqueExecutive Creative Director
  • Camila CabraArt Director
  • Carlos Felipe ArangoChief Executive Officer (CEO)
  • Daniel CalleExecutive Creative Director
  • Diego Julian RodriguezCreative Director
  • Flare BogotáProduction
  • Hastings Audio NetworkAudio Studio
  • Jerónimo Zapata TrejosCreative Director
  • Jhonny VictoriaExecutive Creative Director
  • Juan GomezProduction
  • Mario LagosChief Creative Officer
  • Nano CarullaDP
  • Pocho GiraldoProduction
  • Ricardo SolanoMotion Graphics
  • Rodrigo HernándezArt Director
  • Sebastián Suárez GneccoCopywriter
  • Sergio LeónChief Creative Officer
  • * SANCHO BBDOAdvertising Agency
  • * Cannes Lions Winners 2022

SANCHO BBDO has been a Contributor since 25th November 2015.

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The Most Wanted Portrait


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