Samuel Guillotel
Freelance Designer & Art director
ABOUT
Art Direction for the new Popchips global campaign (UK & US) running out of home media, Digital and social. The new campaign highlights key flavours from the much-loved range of better for you snacks which are ‘popped’ not fried. The resulting campaign shows Popchips’ colourful and vibrant approach to snacking by highlighting the vivid, punchy flavours which the brand is known for.
Film & Moving image available on my website.