ABOUT

CONTEXT
In Bolivia, unlike the rest of the world,, people don’t associate KitKat with having a break, so in order to change this, we used something that Bolivians do share with the world: the hate towards advertising. The majority of our population don’t hace access to ad free entertainment platforms (Netflix, Hulu) making national TV the most saturated platafform but our only option.

IDEA
We created the first set of commercials that allow viewers to have a break from the commercial break. By producing two interactive commercials and buying the first and last slots of the commercial break, we made helping the audience possible.

Credits:

Advertising Agency: McCANN Bolivia 
Chief Creative Officer: Amples Regiani
Creative Director: Samuel Torres, Jorge Marín, Julio Gallego 
Copywriter: Samuel Torres
Art Director: Amples Regiani, Jorge Marín, Julio Gallego 
Head Of Art: Andrés Durán 
Account Director: Carla López 
Production: Cabruja Films 
Post-production: Maximiliano Daëns 
Director Film:  Luciano Panei