ABOUT

CONTEXT

As usual in the category of contact lenses, on Halloween, the sale of fantasy lenses to dress up is promoted.

We, on the contrary, promote sales in another way, we made our target see the importance of taking care of their eyes when handling their contact lenses and in turn we provided tips for visual care.

That is why, through a series of stories, we show that poor eye care and not buying contact lenses from authorized sites can make us live a lifelong horror story.

CREDITS

Advertising Agency: Ariadna Communications Group
Client: Lentesplus
Chief Creative Officer: Andrés Riaño
Head of art: Gabriel Perdomo Motta, Sergio Vega
Creative Director: Samuel Torres
Copywriter: Samuel Torres, Andrés Riaño, Miguel Patiño
Art Director: Camilo Aguirre
Account Director: Daniel Ordoñez
Account Executive : Jessica Arias