ABOUT

Breathing new meaning and new life into The Mechanics of Emotion.

As the automotive industry chases growth through technology, it’s emotion that sets Alfa Romeo apart. Now is the perfect time to give new meaning to The Mechanics of Emotion. Activate the human drive of “want” to foster excitement and interest in next generation powertrains.

Creative pitch using existing Alfa Romeo Giulia & Stelvio Quadrifoglio models, visualised as fictitious EV prototypes to propose new creative concepts.

⟶ Want, Not Need.

Agency: Doner London
Role: Senior Designer

Work produced whilst at Doner London.
Alfa Romeo (source) images/logos courtesy of FCA.