ABOUT

The proliferation of misinformation on the internet poses a considerable threat to societies worldwide. Jigsaw, a division of Google tasked with addressing these challenges, is dedicated to empowering individuals throughout Europe with the skills necessary to discern indicators of online manipulation and to more effectively identify misinformation.

Ahead of the 2024 EU Elections, Toaster partnered with Jigsaw to create a film noir-inspired misinformation awareness campaign spanning 27 countries. As Lead Designer, I adapted the campaign’s illustrated visual world into a full set of digital outputs—homepage visuals for the Prebunking hub, localised YouTube end frames, social assets, and a detailed 52-page toolkit to guide regional execution.

Agency: Toaster
Role: Senior Designer

Work produced whilst contracting at Toaster Ltd (copyright), and is the property of Jigsaw and Google.