ABOUT

Campaign logo design for an initiative launched by Puma.

Supporting the brand’s She Moves Us platform, PUMA300 was an initiative aimed to inspire young girls and women to partake in 300 moves of any activity daily to help improve their overall wellbeing. The campaign’s name is based on a Statista report, which calculated that the average UK person scrolls over 300 metres on their phone every day.

Agency: Havas Play
Role: Senior Designer

Photography: Claudia Agati

Work produced whilst at Havas Play, and is the property of Puma.