ABOUT

The "Now" campaign highlighted the significant advantages awaiting every family upon Georgia's accession to the European Union. Through a series of diverse events, the initiative brought together various segments of society, empowering them with an informational platform. It enabled families to envision a brighter future for their children and bolster their own strength, urging for necessary reforms to expedite Georgia's journey towards EU membership.

This social media and OOH campaign ran in the lead-up to the elections in October 2024 with the title, "When the EU is within reach, don't let anyone make us turn back now." We used the instantly recognisable symbolism of the arrow to demonstrate forward progress and momentum, showing that, when it comes to EU membership for Georgia, there's only one way we should be moving: forwards.

On 13 February 2025, the European Parliament passed a resolution stating that the European Union does not recognise the results of the elections in Georgia as legitimate. Due to significant irregularities, MEPs reject the outcome of the recent parliamentary elections in Georgia and call for them to be re-run within a year.

Work produced whilst contracting at Zinc Network, and is the property of the Information Integrity Coalition.