ABOUT
Design and Art Direction of ‘Bring It Home’ kit reveal for Team England, launched immediately prior to Commonwealth Games in Birmingham in 2022.
The brief was to showcase not only the athlethes and kit, but also Birmingham as the stage for the games. We featured the city skyline as the backdrop, chosing a multistorey rooftop location for the shoot.
Responsibilities included art direction on shoot location in Birmingham and composition of all artwork in Photoshop. Asset rollout included banners for social and printed matter; including large format backdrops and roll up banners for the kit launch event.
Agency: Havas Play
Role: Senior Designer & Art Director
Creative Director: Alistair Dixon
Photography by Khalil Musa
Athletes: Sophie Unwin, Cyrille Tchatchet, James Gall and Craig Bowler
Work produced whilst at Havas Play, and is the property of Team England.
MADEIT CREDITS
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Samuel Oswick has been a Contributor since 4th July 2025.







